Following on from their successful Fun Theory campaign, Volkswagen create more playful interventions in the name of viral advertising.
An idea that I’ve seen discussed many times before but not put into practice, VW put a slide into an underground train station in Berlin, giving people a fast way down, as this video shows…
As Carsten Holler says in this post, “The slides changed the daily routine of those who experienced them, altering their modes of traveling and their conception of social appropriateness. In the midst of a public space, traveling down a slide like a child in a playground, one loses all sense of control, exactly what one fears in a collective environment”
The 2nd I enjoyed as much, turning a normal elevator into a space rocket…
The third attaches a skateboard to a shopping trolley for potentially dangerous fun…
I’d like to buy the world a coke!
These are great! I wish more of the world had these ideas and more importantly…implemented them! EVERYWHERE!!!
Bravo-
On the other hand, I wonder what to think about finding marvel in adults liking to be treated more and more like kids.
Because, you know, the silver lining is “could there be more of those plu-eez?”
. . .