Pixelsumo is a blog about interaction, with an emphasis on play, installation, video game culture, playgrounds and toys. Written by Chris O'Shea.
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Posted February 12th 2010 under Augmented Reality, Devices, Games
I am a big fan of the works Berlin based Julian Oliver (see Fijuu2, levelHead & q3apd) so I am very pleased to see his latest work, The Artvertiser, come to life at the recent Transmediale.
“The Artvertiser is an urban, hand-held Improved Reality project exploring on-site substitution of advertising content for the purposes of exhibiting art.”
The project was initiated by Julian Oliver in February 2008 and is being developed in collaboration with Clara Boj, Diego Diaz (hardware) and Damian Stewart (software).
“The Artvertiser considers Puerta del Sol Madrid, Times Square New York, Shibuya Tokyo and other sites dense with advertisements as potential exhibition space. An instrument of conversion and reclamation, The Artvertiser takes imagery seen by millions and re-purposes it as a surface for the presentation of art”
“The Artvertiser software is trained to recognise individual advertisements, each of which become a virtual ‘canvas’ on which an artist can exhibit images or video when viewed through the hand-held device. After training, where ever the advertisement appears, the chosen art will appear instead when viewed live through the hand-held device. It doesn’t matter whether the advertisement is on a building, in a magazine or on the side of a vehicle.”
Its a fantastic use of Augmented Reality. Of course this software could work on netbooks, smart phones / iPhones etc, but what interests me most is the custom hardware device (shown below)…
Billboard Intercept Prototype
“A set of urban and weather-proof digital binoculars have been built. This device guarantees high-quality immersive advertisement substitution and is be more performant for AR applications than any hand-held device currently available; equipped with a high-quality wide-angle lens, fast CPU and GPU, powerful wireless adapter, long battery life and plenty of solid state storage space.”
I would much rather have a portable device like that than view it on a phone. The styling is great too, retro games machine feel (like these).
Comments
(February 13th 2010)
As in the movie “They Live” 1988 :)
(February 13th 2010)
Totally!
http://vimeo.com/4406166