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Nokia Flagship Store from Nanika
In December 2005 Nokia opened its first Flagship Store in Moscow. The Nokia press release states: we want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility. …Interactive, multimedia displays will engage visitors as they visit the store, encouraging them to share images or send messages to friends.
About the flagship stores, a video, official photos, Flickr photos.
Nanika, a London based interaction company, created works for these displays and documentation has started to emerge.
In Wind, shop visitors can send an SMS message to the shop, then see the message appear in animated typographic form. Words break away from the sentence, getting blown across the screens through various landscapes. The landscapes are customised for each store location.
Like Wind, SwimmingMessageSystem animates SMS messages. Here the words turn into typographic fish and elegantly swim around the store.
Liquid Canvas is an ambient background, creating natural organic animations from images selected by the store. In future it may be possible for shop visitors to upload images.
“The AV system in a Nokia Flagship store consist of anything from 28 to 42 high-resolution LCD screens with up to 18 of them placed next to each other acting as a single canvas, depending on the layout of the particular store”.
Andreas Müller, co-founder of Nanika, created a project called For All Seasons in 2005, which features some great dynamic typographic animation in a 3D environment.
Related post: Nanika Motion Wall
Posted on August 21st 2006 under Installations, Mobile, MovingImage
