Pixelsumo is a blog about interaction, with an emphasis on play, installation, video game culture, playgrounds and toys. Written by Chris O'Shea.
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Posted February 16th 2008 under Advertising, Online, Virtual Reality
In a previous post I wrote about Live Drive, a project that had a camera mounted to a scalextric car that you could drive around a model town & see the video stream live, created for a Honda advertising campaign.
This time Tokyo based Semitransparent Design have created another live virtual environment for Lupin the 3rd. Lupin III is a popular character in Japan, having anime tv series and movies, about a gang of thieves who steal treasure and escape from the law (watch video).
For this ad campaign, visitors to the website have to steal a diamond by guessing a random 6 digit number. There are 5 diamonds to be taken, and each winner taking home 1,000,000 yen. Of course each diamond has a different random unlock combination. Instead of just showing a number keypad in Flash, Semitransparent have created a real model of a diamond room with a projection overlayed on top, with real led lights & number display (see image above).
This is a multi-user application, so 5 people can enter the diamond room at one time. Once visiting the site, users are shown the lobby screen (shown in this top image), which is a view of a security desk. The monitor on the desk shows 4 live camera views of the space and the current activity within. As a fun bonus, anyone calling the phone number shown on the post-it-note will see the phone on the table light up and will hear Lupins voice.
Getting inside the diamond room is very hard, you have to be lucky. If there are hundreds of people trying to get in, but only 5 are allowed, then your percentage of opportunity goes down. Japanese readers will be able to understand the instructions, but it took me many attempts. Try your luck here www.lupin-steal.com/live/
For the rest of us, here is a video.
I really like the approach that Semitransparent take. Creating these semi-real virtual worlds creates a higher sense of immersion and role playing than a standard Flash game could. Below the top photo shows the set-up with the cameras & the model room, as well as their nicely housed custom hardware controllers.
Credits…
Sanko Partners : agency
777interactive : creative director
PYRAMIDFILM QUADRA : producer
Semitransparent Design : design and development
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