Pixelsumo is a blog about interaction, with an emphasis on play, installation, video game culture, playgrounds and toys. Written by Chris O'Shea.
Posted June 25th 2010 under Me
Hand from Above is a piece I made last year for an outdoor screen, where a giant hand picks up people from a crowd, and flicks them off the screen (it also squashes them, tickles them).
Today I have been sent this advertising in Time Square, where a giant super model picks up people from the crowd and throws them out of the screen.
Create by ad agency Space150 for Forever21.
Good to see what can be achieved with a better production budget, such a using video for the animation, higher resolution camera and massive screen. There are a few other things it does like take a snapshot Polaroid and picking people out carrying a yellow Forever21 bag.
I’m not by any means suggesting that the creators have seen Hand from Above, but it certainly feels familiar. Maybe inspired by? What do you think?
There had been a heated discussion on Vimeo comments about this and I have now posted my response…