Pixelsumo is a blog about interaction, with an emphasis on play, installation, video game culture, playgrounds and toys. Written by Chris O'Shea.
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Posted August 21st 2009 under Games
There was some talk of a Sony campaign copying the work of photographer Phillip Toledano on the Kotaku blog.
I had intended to post his and Robbies work ages ago but they have been sat in my blog draft items for eternity, so here you go…
We Will Destroy You
2002, see my previous post from project from Chris Evans.
Video Gamers
An excellent photo series my Phillip Toledano (2002) looking at hidden parts of peoples character whilst playing games.
Immersion
A really fantastic film by Robbie Cooper, watch here. Robbie will be doing more of a scientific study into this soon.
Sony PlayFace
The Sony ps3 PlayFace campaign (directed by Timothy Saccenti, agency: Wieden + Kennedy Tokyo), watch here (2009).
Artistically I feel the cuts are too quick in this ad, the speed of time changing etc. They could have gone with the Immersion approach and have raw footage and it would come across as more honest and less acted.
Comments
(August 21st 2009)
The cuts are definitely too fast. While Robbie’s is really interesting, PlayFace is just kind of viscerally annoying. Maybe that makes it more memorable, though?