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Big Shadow
Blue Dragon is a role playing game for Xbox 360, from legendary Final Fantasy creator Hironobu Sakaguchi. In this game, your characters shadow grows into a blue dragon during turn based fight sequences.
Big Shadow was an interactive wall, OOH (out of home) advertising, that promotes the core principle of the game through engagement of people with their shadows. Located in the centre of Shibuya Tokyo, it projects participants shadows 40 metres on to a building. By waving your hands in the air, it will randomly stretch your shadow upwards and turn it into a dragon, then playing a predefined animation. The dragon could also appear as a minotaur or pheonix. Other (unrelated) animations include being squashed by a large foot, or water being poured onto participants from a cup.
As well as live real shadows, virtual participants could log on to the site, and take it in turns to augment a virtual shadow into the real space. A live video feed would show the street projection. A player would control a fake persons shadow, making it dance and turn into the creatures, which would be added to the street projection.
Created by GT, ZOOLIB, IMG SRC, YUGO NAKAMURA and PROJECTOR.
Other shadow related posts:
Shadow Monsters, Shadow Story, Takashi’s Seasons.
Posted on April 25th 2007 under Advertising, Computer Vision, Installations
