Audi TT viral in Processing

Audi TT

I rarely post any motion graphics work, but is so lovely I was too tempted.

Universal Everything have produced this viral ad for the launch of Audi TT in Australia. Their site says “We created a software-based realtime wind tunnel to generate the HD video, an interactive wind-tunnel is currently in development”. It was art directed by Matt Pyke at Universal Everything, who brought in Karsten Schmidt, aka Toxi, to program the visuals using Processing. In his Flickr comments, Karsten explains that the rendering process took 4 hours, and that a making of video is on the way. More on this soon.

Watch video

Flickr images

[update] Karsten has now released some interesting insights and a behind the scenes video into the process, check here.

Audi TT


Posted on March 13th 2007 under Advertising, MovingImage, Processing