Pixelsumo is a blog about interaction, with an emphasis on play, installation, video game culture, playgrounds and toys. Written by Chris O'Shea.
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TwitterAudi TT viral in Processing
Posted March 13th 2007 under Advertising, MovingImage, Processing
I rarely post any motion graphics work, but is so lovely I was too tempted.
Universal Everything have produced this viral ad for the launch of Audi TT in Australia. Their site says “We created a software-based realtime wind tunnel to generate the HD video, an interactive wind-tunnel is currently in development”. It was art directed by Matt Pyke at Universal Everything, who brought in Karsten Schmidt, aka Toxi, to program the visuals using Processing. In his Flickr comments, Karsten explains that the rendering process took 4 hours, and that a making of video is on the way. More on this soon.
[update] Karsten has now released some interesting insights and a behind the scenes video into the process, check here.
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